New campaign

Internal label — never shown on the ad. Name it after the concept.

Becomes utm_campaign on the ad's link — how clicks and decisions get attributed back to this campaign. Locked once shipped.

Where a click goes. Tracking params are appended automatically at ship — paste the clean URL.

The video or image users see — upload at /assets first.

Bold line under the video, next to the button. Keep it ≤ ~40 characters or Meta truncates it on some placements.

The post copy above the video. Only the first ~125 characters show before "…See more" — put the hook up front.

The button label. LEARN_MORE is the soft default for "start thinking" products.

Who Meta shows the ad to: it seeks people likely to do this. Not shown on the ad. Start with link clicks or DecisionStarted; move deeper once an event sees ~50/week.

Spend per day for this campaign's ad set. $10–20 is a sane test; ships paused either way — you activate in Ads Manager.