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plumbing-test

· meta · draft · 4 cells
Budget: $20

Variables

3 of 3 slots filled

Each tile is one column of the L4 array. Click a tile to fill the slot; click a filled tile to inspect or remove it.

Cells

Regenerate is disabled because variants are attached to one or more cells. Editing variable / level names is still safe — cells reference level ids, not names. To re-design the cell layout, delete the variants first.

Cell headline_tone image_style cta
0 direct product sign_up
1 direct lifestyle learn_more
2 friendly product learn_more
3 friendly lifestyle sign_up

Ship to Meta

Pushes every queued variant to Meta as a paused ad. 0 variants already live; 4 ready to ship.

Budget is below the CTR floor

$5 per cell across 4 cells. Cells need at least $100 each ($400 total) for a usable CTR readout. You can still ship, but expect noisy results.

Danger zone

Deleting this experiment removes all its cells, variants, platform-ad rows, and metrics history. Assets uploaded for these variants stay in the library — they can be reused elsewhere.